The President's Perspective
 Be an Optimistic Realist!!!!
By: Bruce Bonanno, MD, FACEP
I am an Optimistic Realist. I believe that we all need to have an optimistic outlook on life and everything we do, but yet realize what the facts are (realist).
What does that mean to you and how does it relate to Medical Communications?
Take, for example, the guest you are supposed to interview cancels at the last minute. You need to get a fill in and it might not be the best guest or substitute but it is what you have--Realist. Instead of getting a bad attitude, think of it as the time to shine, to use all of your communicating skills to make it a great interview--Optimistic.
Why is this so important?
The guest and the film crew will take their lead from you. If you start moaning and groaning, they will all be down as well and you will even have more to overcome. You are the Captain of the ship and everyone will take your lead. So, even if you realize the situation is bad, keep your head, put a bright outlook on things and things may work out anyway.
Be an Optimistic Realist!
Bruce Bonanno, MD, FACEP
NAMC President June 2010 Newsletter
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