|
30th Annual Medical Communications Conference 30th Annual Medical Communications Conference August 19-21, 2010 Atlanta, GA registermcc@spgmeetings.com
The challenges that face health journalism today represent opportunity for clinicians who are media trained. The proliferation of news across multiple media channels combined with news room cutbacks make the need for practitioners to learn how to clearly and effectively communicate health information to the public. Facing unprecedented obstacles, today's news professionals must file more stories across multiple platforms, covering a wider range of topics, and they must do so with fewer resources, under tighter deadlines. At the same time, the demand for quality health reports is climbing. What do these changes mean for the many communications professionals seeking press coverage for their medical societies? Press releases and the traditional methods used by public relations professionals to get attention often don't get past the delete button of the highly focused journalist of today. Journalists report that top sources for story ideas come from personal contacts among health care experts, much more so than through medical or trade journals, agencies or media. They also cite the need to be able to create mobile content, podcasts and blogs. Whether you are a public spokesperson, a physician on the front lines delivering health care messages, or public relations professional pitching stories behind the scenes, the 30th Annual Medical Communications Conference promises to enhance your skills and effectiveness. Join your colleagues and medical communications peers for an intensive, interactive and fun conference that offers participants a chance to network and learn from top health care reporters, seasoned news directors, talent agents and publishers. From hands-on skill-building workshops to compelling, thought-provoking panel and group discussions, the Medical Communications Conference is essential for anyone who delivers and disseminates health care information to the media and public. The personal and professional relationships that emerge from attending this unique event in Atlanta will last a lifetime. We look forward to seeing you there! Online registration is now open  Medical Professionals and Communicators need to redefine their role in this digital age: They must be relevant and actively involved, find the right questions, understand the science, analyze the information correctly and see through the hype.  Agenda at a Glance
Who Benefits by attending the 30th Annual Medical Communications Conference Physicians Must expand their roles beyond curative medicine, physicians must participate more in the prevention of illness and the promotion of health. Physicians must speak up and become involved as community medical experts to ensure that politics do not shape the future of healthcare. The levels of knowledge and choice for patients drives the new patient physician relationship. Hospitals and Healthcare Facilities Are facing pressure from two fronts: aging
baby boomers needing more healthcare and medical insurers demanding
lower prices. Hospitals need to find more patients. Marketing has
become very important in attracting patients to one hospital rather
than an other. Specialty Associations and Medical Societies Share
common interests and goals to make healthier and stronger communities
through education, advocacy, research and social responsibility. By
putting patients first and adhering to an uncompromising code of
professionalism and ethics that emphasize transparency, collegiality
and lifelong learning they ensure its members ability to deliver the
highest quality of care. Medical Directors Leveraging
collegiality is essential to integrate the organizations point of view
to the medical staff. Building social networks of the specialists
required to service its contracts is one of the new responsibilities of
physician executives. Medical Colleges As tomorrows practitioners take their place with knowledge of scientific method and its application, they must also learn to communicate effectively with patients and peers as they emerge as health experts. Nursing Managers Must be communicators, listeners and decision makers and are key to the improvement of health literacy. As representatives of health care systems and case managers the impact of improved health information so that is more meaningful and assessable to a greater population is key to better management of personal health.       |
Member Search
