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Media Skills Workshop

Presentations from the Media Skills Workshop

September, 21-22, 2009 American Dental Association, Chicago, IL


Day One Sessions:

Making Social Media Work Chris Martin, MPH, Chris Martin Public Relations
How To Make Social Media Work For You Chris Martin Msw



The Modern Face of Integrated Marketing; Translating Brand from Statement to Strategy
Rob Rosenberg, President, Springboard Brand and Creative Strategy
Translating Brand From Statement To Strategy Rob Rosenberg Msw



Emerging Trends and Strategies for Evaluating New Media-Based Communication
Renata Schiavo, PhD, MA, Founder, Principal, Strategic Communication Resources

Please email Renata@RenataSchiavo.com for the PDF of this presentation.




140 Healthcare Uses for Twitter Phil Baumann, RN
, CEO, Carevocate, LLC
Priming Healthcare For Twitter - Updated

Day Two Sessions:


Building Your Google Reputation Phil Baumann, RN, CEO, Carevocate, LLC
Google Is Watching You: Building Your Reputation on Google



How to Measure Anything; Measure Intangibles and Think of Risk Like an Actuary
Doug Hubbard, President, Hubbard Decision Research
How To Measure Anything Doug Hubbard Msw



Effectively Supplying Online Newsrooms; Clear, Concise, Compelling Content Wins Everytime
Catherine Dolf, Dolf Communications/JonPat PR Consultations
Clear, Concise, Compelling Content Catherine Dolf Msw



Understanding Legal Risk, Ethics and Privacy
Jay Krall, Manager, Global Product Management, Cision
Understanding Legal Risks, Ethics & Privacy in Social Media

Media Skills Workshop Live Twitter Feed: